Marketing Operations Specialist
Job Description :-
The Marketing Operations Specialist role is responsible for supporting the process coordination and delivery
of marketing activities for the business. The primary focus of the role will be the support and execution of
operational marketing processes including assisting the marketing operations process and marketing data analysis.
The role holder will need to be a strong collaboration across business and marketing communities,
well organised and able to communicate clearly, both verbally and written.
Roles & Responsibilities :-
Manage technical aspects of key marketing systems (marketing automation, CRM and other tools such as Salesforce, Yesware, Zoominfo etc) used to generate, distribute, and report on leads.
Manage marketing database, ensuring an updated and clean database at all times.
Work on executing tasks on the marketing automation tool - such as sending emailers, lead tagging, and maintaining hygiene on all reporting .
Manage & monitor the overall marketing tech stack, SLAs and performance.
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Assisting creation of marketing dashboards & reports for marketing and sales activities & present analysis and findings to a variety of audience.
Train and support marketing team with data analysis activities, leveraging to provide better marketing output.
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Build and maintain relationships with internal business stakeholders to ensure the marketing processes fully support the businesses.
Identify areas for improved process efficiency and cost reduction based on previous campaigns.
Coordinating with agencies and vendors on a daily basis and processing invoicing
Produce reports to map outcomes of marketing activities vs original objectives and KPIs
Candidate Requirements :-
B.E / B. Tech.with 4-6 years of work experience
Relevant operations experience, ideally gained within a professional service, consulting or B2B environment
A collaborative approach, able to work with, and to influence, colleagues at all levels within the company
Ability to quickly learn online tools for the delivery and monitoring of campaigns and CRM activity.
Knowledge of modern marketing & sales development solutions such as Salesforce, Marketo, Zoominfo, or similar tools would be an advantage
Understanding of market research techniques with hands on experience data analysis and statistics methods
A good working knowledge of the Microsoft package, Excel particularly
Working knowledge of strategic planning principles and marketing best practices
Must have worked on database maintenance and upkeep